The most popular brand is Somersby cider, leading the field by a long shot, and overtaking last year's most popular cider brand, 5 Seeds (512,000, up from 506,000). 5 Seeds was also overtaken by Strongbow (538,000), which has bounced back from a slump of several years.

Sausage and Cider Festival have a huge number of visitors, and we estimate that by the end of the year we will have welcomed over 120,000 people through the doors, showcasing the amazing local and national ciders, that the UK has to offer.

According to business information analysts at IBISWorld, Australians will spend an impressive $1 billion on cider this financial year. Sales of cider have grown at an annualised 33.9 per cent over the past five years, with continued strong annualised growth of 21.5 per cent forecast for the five years through 2019-20.

Cider Australia is an independent, not-for-profit organisation funded by cider businesses and sponsors. We aim to build a sustainable cider category by undertaking activities that improve the quality of ciders produced and marketed in Australia.